Matthew B. James is one of the most highly-sought after trainers and educators in the world today. He is the president of Empowerment, Inc., the leader in Neuro Linguistic Programming and Hypnosis education.

Matt is a living example of the power of The Empower Your Life teachings. Matt began his studies at an early age, by learning teachings such as meditation and siddha yoga. As a young boy he studied with great teachers such as Baba Muktananda and Uncle George Na`ope (one of the most highly respected authorities on Hawaiian hula and chants, and was honored with the "Living Golden Treasure" designation). In the 80s, he studied with Tony Robbins and was invited by Richard Bandler, the legendary co-founder of NLP, and Wyatt Woodsmall, also a pioneer in the NLP field, to continue his education. Matt was chosen as one of Bandler's select-few students, eventually becoming certified as an NLP Master Trainer (a level that takes most people years to achieve, if at all).

Having been there in the early years when NLP was just getting off the ground, Matt was well prepared for his future. Now, decades later, he has more than proven himself in his own right as a teacher and educator. He is renowned for his insight and his intuitive gifts for awakening the hearts and minds of his students. His unique upbringing has enabled him to take the best of the best in NLP, Huna, Hypnosis, and Time Empowerment Techniques and develop a proven system of effective, instantaneous, long lasting change.

Through his role as President of Kona University and President and Master Trainer of its training and seminar division, Empowerment, Inc. (formerly Advanced Neuro Dynamics), Matt is personally responsible for bringing thousands of students closer to fulfilling their dreams. Each year he teaches the life-altering techniques of Hypnosis, NLP, Time Empowerment, and the ancient Shamanistic Hawaiian spiritual system of Huna throughout the United States, Canada, Europe, and Asia.

Matt is certainly making his life a living demonstration of the extraordinary power of this wisdom. Along the way, he has picked up several university degrees, including an MA in Organizational Management and a PhD in Health (Integrative) Psychology.

Matt continues to be a student of the ancient Hawaiian ways, studying with Etua Lopes, a top student of Uncle George Na`ope. Etua continues to provide Matt support in sharing these teachings with students from all over the world.